[FRESHNESS] NBA 2K13 Evolves With "In Game" Sneaker Customization

We have now reached an unbearable amount of excitement regarding any and all features related to NBA 2K13. From the Jay-Z Executive Producer credit (meaning an incomparable variety of in game music we actually mute televisions to listen to), to a Charles Barkley appearance in a video game since like what, the 90’s (i.e. Barkley Shut Up and Jam), and one of the most interesting of the new updates are the bells and whistles added to the “My Player Mode.”  How would you like to work with Tinker Hatfield on a custom shoe? 2K13’s newly revised My Player Mode may grant you that very option. As you’re able to customize sneakers in a said “photoshop like environment” from brands spanning from Reebok to Under Armour , Nike integrates their creative iD services into the game grating gamers the opportunity to kick things up a notch. NIKEiD allows for your created in game sneakers to be brought into real life existence through a quick integration process all from your gaming console. NBA 2K13 drops tomorrow but, some of us may be trolling the isles of Walmart come midnight.  NIKEiD, Jay-Z, Jordan, Barkley, Tinker…apologies have to be given in advance for all of the attention that will not be given to anything else besides 2K13.

Check out clip below as the process is broken down in detail.