[FRESHNESS] SHFT Features Tyson Toussant And Pharrell Explaining The Bionic Yarn Process
A while back we introduced you to another one of Pharrell’s many side projects with the media debut of Bionic Yarn. Since last year we actually had no clue what or how the company was doing in terms of business as assumed that with the addition of Pharrell spear heading the company’s brief media push, that it would be more of a marathon than a sprint in terms of promotion (maybe we were a little too excited). Such a system has the opportunity to do a great deal environmentally but also on the economic side of things including a creation of more jobs if pushed and applied to more products in terms of growth. SHFT, an environmentally conscious multimedia platform who offers information on all things more sustainable through the likes of video, design, art and culture recently featured a reintroduction to the in’s and out’s of Bionic Yarn and, exactly how their system works as Pharrell ads candid commentary to the facts and numbers provided by Bionic Yarn CEO Tyson Toussant. SHFT was founded by Vinny Chase of Entourage fame (Adrian Grenier) and Film Producer Peter Glatzer.
Never been much of the environmentalist type, but we can honestly say with new efforts such as these bridging the knowledge gap of everyday people and those who actively remain in the know…there’s almost a feeling of missing out by not being involved in a forever going issue which is of such superior importance. Filling the void Captain America left wide open since he disappeared on us…we’re in!
Check out Tyson Toussant and Pharrell Williams reiterate not only the importance but, the effectiveness of the Bionic Yarn process.