2012 Coachella Lineup Announced
The 2011 Coachella Valley Music and Arts Festival made lots of noise, especially after Kanye West’s captivating and enduring one-man performance. Yesterday the 2012 headliners were announced and met with a mixture of excitement and indifference. A link was posted via Twitter that led to a list of performers boasting main acts Dr. Dre and Snoop Dogg, The Black Keys and Radiohead.
Last April in only one weekend acts like West, The Stokes and Arcade Fire brought in $23 million in ticket sales. This year due to that surge of attendees the festival will last for two weekends in April, the 13th-15th and the 20th-22nd. Both weekends will feature the same lineup.
Paul Tollett; organizer of the festival for over a decade and head of Goldenvoice promotion, added the dates with the fans in mind.
“We wanted to create access for as many people as possible,” he told the Los Angeles Times. ”The thought of this selling out super quick, and the only people who get to go are the people who bought the first minute or bought tickets for more than they sold for, that didn’t seem great to us. We didn’t want to go with more people and ruin the experience. We can’t add a midnight show, and we didn’t want to add another city or raise the ticket price. So we decided to add another weekend.”
More than 100 bands are also set to perform at the Empire Polo Grounds in Indio, California; including the experimental Flying Lotus, newbies Azealia Banks and A$AP Rocky, and underground hip-hop vets Company Flow.
Tickets go on sale this Friday at 10AM PST, starting at $285 for a three-day pass.