The Great Debate: Did Wale Sell Out?

When Rick Ross announced that Wale was signing to Maybach Music Group, I, like many others, expressed a bit of concern with the D.C. emcee’s new alliance. Some wondered exactly how Wale would fit in with an ex-cop turned faux drug dealer turned silk shirt wearing rapper and his hustlin’ style of music. After all, this was a rapper that the underground championed and expected to keep it real while representing the DMV to the fullest. Nobody anticipated the jump to Rick Ross (of all people) and his newly formed label.

“Selling out” was the furthest thing from my mind.

An odd coupling, yes, but once you got used to it then you realize that it always made sense. We just refused to take the blinders off.

Trying to pigeonhole Wale as a backpack rapper because of the fact that he established his presence on the internet and has long been lauded by hip-hop heads for his lyrical ability was the wrong move from the beginning. If you’ve listened to Wale, he’s about as complex of a rapper as they come. In one breath he can wax poetic about artistic integrity and color complexes amongst African Americans and in the next he’s spilling rhymes about girls cutting loose in the club.

Think about it, what are the first few songs you heard from Wale? Most likely – unless you are from the DMV – the song that got you familiar with Wale Victor Folarin was 2009’s rowdy “Nike Boots.” Others noticed Wale when he appeared alongside The Roots on “Rising Up.” Then there are the real heads that have been following his career since 2005’s “Paint a Picture.” That mixtape alone demonstrated the wide range that Wale possessed. If you heard “Whisper to Em” or “What You Know About Wale” then you are keenly aware of Wale’s duel personalities on record.

Somehow, we ignored that side of Wale for as long as we possibly could. We wanted Wale to be more “Rediscover Me” than “Pimp Hard.” But, just like most hip-hop fans like to do, we’d rather tell our favorite rappers what they are supposed to be rather than let them be what they are. Once they don’t fit in our neat little box anymore we decide to call them a sellout.

How nice of us, right?

So, when Wale opted to jump ship from Mark Ronson’s Allido Records to Rick Ross’ Maybach Music Group, everyone was critical because they felt it was an obvious reach for more exposure. Well duh! Isn’t a broader audience what you are supposed to be striving to achieve as an artist? Perhaps Wale has it all wrong and should have stayed on a label that he felt was stifling his creativity and mainstream appeal because that’s what we wanted him to do. Yeah, right.

Skepticism should have been met if Wale truly changed the content of his lyrics on Ambition. But if you listen closely to him, he hasn’t changed much of anything. It’s not like he’s saying Noriega owes him a hundred favors or bustin’ pistols through windshields. The only thing that has really changed is the production. Yes, there are more “No Hands” songs that send strippers scrambling for the pole, but isn’t that part of what he has always done?

2006’s “Dig Dug (Shake It)” showcased Wale’s penchant for rowdy club anthems that will put rotund backsides on ample women in motion. If you are familiar with Go-Go music, then you know that those clubs can get rowdy as f*ck and Wale has always brought that element into his music. Now, all of a sudden, people are shocked that he’ll drop a song like “Bait” and a set of visuals that you can only watch in the privacy of your own home. Shocked? You shouldn’t be.

Ambition isn’t a misrepresentation of Wale, it is who he is. That’s not to say that this is a good or a bad album, this is about whether or not Wale sold his soul to sell some records. It’s certainly not Attention Deficit, but wouldn’t that defeat the purpose if he did that album all over again? It didn’t sell the first time despite the critical acclaim it was showered with. Instead, Ambition finds Wale traversing over familiar landscape with a different sound. If you actually listen to Ambition, you’ll realize that Mr. Folarin is still here. Wale still spits his green tea poetry on “Lotus Flower Bomb,” scatters numerous sports references and thought provoking musings in his rhymes while still packing in those Go-Go drums on songs like “Don’t Hold Your Applause.” Things are easier to follow and everything is a little bit catchier. If you’re mad about that, so be it. But selling out? Nope.

Now does that make a good album? Well, that’s another topic in itself.

See what Refined Hype had to say about Wale by clicking here!

Did Wale Sell Out?
Yes
No
Who’s Wale?
pollcode.com free polls
Related posts
  • Visit site
    November 2, 2011 2:04 pmPosted 6 months ago
    stadin

    great article, and i agree wit it 1000%. I’ve always told people that wale has done club track since the beginnin, like the “freaks” joint. Definitely didnt sell out. And now that he’s projected to sell 170-190K first week, wit an album that is very much an honest representation of his music, guess all the ppl that doubted MMG had no idea wut they were talkin about.. as usual…

    Reply
  • Visit site
    November 2, 2011 2:04 pmPosted 6 months ago
    stadin

    great article, and i agree wit it 1000%. I’ve always told people that wale has done club track since the beginnin, like the “freaks” joint. Definitely didnt sell out. And now that he’s projected to sell 170-190K first week, wit an album that is very much an honest representation of his music, guess all the ppl that doubted MMG had no idea wut they were talkin about.. as usual…

    Reply
  • Visit site
    November 2, 2011 3:30 pmPosted 6 months ago
    nohedidnt

    I agree too…like me alotta people heard him when Nike Boots came out. I feel he is just keeping that flow public for the cash money. Hopefully he won’t be like Wiz and drown in it

    Reply
  • Visit site
    November 2, 2011 3:30 pmPosted 6 months ago
    nohedidnt

    I agree too…like me alotta people heard him when Nike Boots came out. I feel he is just keeping that flow public for the cash money. Hopefully he won’t be like Wiz and drown in it

    Reply
  • November 2, 2011 4:06 pmPosted 6 months ago
    @bread_up

    Great read. I also was skeptical of Wales signing with MMG, but the more songs he released under the label, the more I realized that Ricky wasn’t having as big as an influence as I thought and that Wale was in fact still… Wale. I haven’t been a fan forever, I heard Nike Boots, and Chillin and dismissed him. But then More About Nothing came out and I was blown away. I’ve been on the Folarin band wagon ever since. This latest effort only helps solidify him as one of the best, in my eyes anyway.

    Reply
  • November 2, 2011 4:06 pmPosted 6 months ago
    @bread_up

    Great read. I also was skeptical of Wales signing with MMG, but the more songs he released under the label, the more I realized that Ricky wasn’t having as big as an influence as I thought and that Wale was in fact still… Wale. I haven’t been a fan forever, I heard Nike Boots, and Chillin and dismissed him. But then More About Nothing came out and I was blown away. I’ve been on the Folarin band wagon ever since. This latest effort only helps solidify him as one of the best, in my eyes anyway.

    Reply
  • November 2, 2011 6:52 pmPosted 6 months ago
    Britni Danielle

    The whole “unground sufferer/backpacker/starving artist” thing is HIGHLY overrated.

    At the end of the day, Wale is eating. I’d join a major too if it meant 1) my music can reach more people and 2) I can be myself on a larger scale.

    Those people praying for underground folks to stay underground don’t care much about the artists themselves. As you’ve shown, Wale has stayed pretty true to himself and it is we–the audience–who tries to constantly pigeonhole artists.

    At any rate, ‘Ambition’ is a so-so record in my opinion, but perhaps I just need to get a little more used to it. I will say this…Wale CONSISTENTLY knows how to make hip-hop ballads that don’t sound corny & aren’t vulgar. For that, he’s my dude.

    Lotus Flower Bomb? I’m addicted to it right about now.

    Reply
  • November 2, 2011 6:52 pmPosted 6 months ago
    Britni Danielle

    The whole “unground sufferer/backpacker/starving artist” thing is HIGHLY overrated.

    At the end of the day, Wale is eating. I’d join a major too if it meant 1) my music can reach more people and 2) I can be myself on a larger scale.

    Those people praying for underground folks to stay underground don’t care much about the artists themselves. As you’ve shown, Wale has stayed pretty true to himself and it is we–the audience–who tries to constantly pigeonhole artists.

    At any rate, ‘Ambition’ is a so-so record in my opinion, but perhaps I just need to get a little more used to it. I will say this…Wale CONSISTENTLY knows how to make hip-hop ballads that don’t sound corny & aren’t vulgar. For that, he’s my dude.

    Lotus Flower Bomb? I’m addicted to it right about now.

    Reply
  • November 2, 2011 6:56 pmPosted 6 months ago
    dizzythumper!

    Yeah, Wale’s been like this for awhile and for the most part every rapper that has walked the fine line between conscious and mainstream music (i.e. Nas, 2pac).

    I actually didn’t like Attention Deficit because I painted this picture that Wale was suppose to be the messiah, a guy who could can it real, make club music and be on the radio, and still stay very lyrical. Also, I didn’t like that first album because it seem like it was everything I expected a Wale album to be, I kinda wanted him to blindside me.

    That didn’t happen with him and now with him working with Rick Ross and having Ambition come out, it gave me the same feeling I had with his first album, although not as much deep songs and lots of Lex Lugar sounding music but I’ve gotten use to that over the past year.

    Wale, to me, was a rapper who had endless potential – I kinda been off that since I’ve seen how rap has transformed over the past few years and it ended for Wale when that buzz he had with a Mixtape About Nothing vanished.

    Reply
  • November 2, 2011 6:56 pmPosted 6 months ago
    dizzythumper!

    Yeah, Wale’s been like this for awhile and for the most part every rapper that has walked the fine line between conscious and mainstream music (i.e. Nas, 2pac).

    I actually didn’t like Attention Deficit because I painted this picture that Wale was suppose to be the messiah, a guy who could can it real, make club music and be on the radio, and still stay very lyrical. Also, I didn’t like that first album because it seem like it was everything I expected a Wale album to be, I kinda wanted him to blindside me.

    That didn’t happen with him and now with him working with Rick Ross and having Ambition come out, it gave me the same feeling I had with his first album, although not as much deep songs and lots of Lex Lugar sounding music but I’ve gotten use to that over the past year.

    Wale, to me, was a rapper who had endless potential – I kinda been off that since I’ve seen how rap has transformed over the past few years and it ended for Wale when that buzz he had with a Mixtape About Nothing vanished.

    Reply
  • Visit site
    November 2, 2011 8:31 pmPosted 6 months ago
    JasonZ

    Just cause Wale didn’t sell out doesn’t mean my feelings about him didn’t change. Use to love his stuff but ever since signing to MMG there are only a few select songs I can listen to that he has released since then.

    Reply
  • Visit site
    November 2, 2011 8:31 pmPosted 6 months ago
    JasonZ

    Just cause Wale didn’t sell out doesn’t mean my feelings about him didn’t change. Use to love his stuff but ever since signing to MMG there are only a few select songs I can listen to that he has released since then.

    Reply
  • Visit site
    November 3, 2011 5:24 amPosted 6 months ago
    2Da9thPowr

    I never considered Wale as an underground act. I could never get into his music, generally I dont think he’s that good.To me his sound has always been kind of mainstream but it still came as a shock when he signed with William. He did do a song or two with Wacka Flocka so he doesn’t have anything to sell out except for records and concerts.

    Reply
  • Visit site
    November 3, 2011 5:24 amPosted 6 months ago
    2Da9thPowr

    I never considered Wale as an underground act. I could never get into his music, generally I dont think he’s that good.To me his sound has always been kind of mainstream but it still came as a shock when he signed with William. He did do a song or two with Wacka Flocka so he doesn’t have anything to sell out except for records and concerts.

    Reply
  • Visit site
    November 3, 2011 10:54 amPosted 6 months ago
    TELLITLIKEITIS

    listen to more about nothing. now listen to ambition. case closed

    Reply
  • Visit site
    November 3, 2011 10:54 amPosted 6 months ago
    TELLITLIKEITIS

    listen to more about nothing. now listen to ambition. case closed

    Reply
  • Visit site
    November 3, 2011 2:56 pmPosted 6 months ago
    02Lakerz

    Sold out? No. This was a good article, much better than that refinedhype bullshit. Im from Memphis, and the first song i heard of course was Nike Boots. Didnt listen again til mixtape about nothing. Been a fan since. Doesnt sound like much changed to me. Production is better, which is good. For some reason these ‘underground’ fans dont think people who have something to say actually have fun and go to clubs n shit. And if your an artist, domt you write and make songs about what you do? What you think niggas are nuns or sumn?

    Now an artist who would be a better candidate for selling out would be Wiz. That nigga did a 360.

    Reply
    • Visit site
      November 7, 2011 9:52 pmPosted 6 months ago
      dojo

      i so agree with the last sentence in this post! i’ve never been a wiz khalifa fan, but when i hear that song he did on nicolay’s Here album, and then the sh*t he’s doing now? maaaan listen.

      now THAT would be a great article.

      Reply
  • Visit site
    November 3, 2011 2:56 pmPosted 6 months ago
    02Lakerz

    Sold out? No. This was a good article, much better than that refinedhype bullshit. Im from Memphis, and the first song i heard of course was Nike Boots. Didnt listen again til mixtape about nothing. Been a fan since. Doesnt sound like much changed to me. Production is better, which is good. For some reason these ‘underground’ fans dont think people who have something to say actually have fun and go to clubs n shit. And if your an artist, domt you write and make songs about what you do? What you think niggas are nuns or sumn?

    Now an artist who would be a better candidate for selling out would be Wiz. That nigga did a 360.

    Reply
    • Visit site
      November 7, 2011 9:52 pmPosted 6 months ago
      dojo

      i so agree with the last sentence in this post! i’ve never been a wiz khalifa fan, but when i hear that song he did on nicolay’s Here album, and then the sh*t he’s doing now? maaaan listen.

      now THAT would be a great article.

      Reply
  • Visit site
    November 10, 2011 11:16 amPosted 6 months ago
    RobertJ

    The results of this poll are indicative of the user base of this website.

    Its extremely clear that the quality of wale’s verses, songs, delivery, complexity, subject matter all declined to the levels of $null. This is proof that “Yes, Wale Sold Out” in the most traditional form.

    And to think Wale once made songs of musical integrity and held his gogo roots to high esteem.

    Reply
  • Visit site
    November 10, 2011 11:16 amPosted 6 months ago
    RobertJ

    The results of this poll are indicative of the user base of this website.

    Its extremely clear that the quality of wale’s verses, songs, delivery, complexity, subject matter all declined to the levels of $null. This is proof that “Yes, Wale Sold Out” in the most traditional form.

    And to think Wale once made songs of musical integrity and held his gogo roots to high esteem.

    Reply

Leave your comment

Your Name: (required)

E-Mail: (required)

Website: (not required)

Message: (required)

Send comment